News & Insights

Sorting Fact from Fiction

Independent vs. Brand Hotel Performance in Times of Sickness and in Health

Despite claims to the contrary, independent hotels significantly outperform those affiliated with a chain. While executives of the major brands have continued to push the narrative about the strength of their platforms in an attempt to instill a false sense of confidence, data proves otherwise.

Using statistics from well-known authorities such as STR and HVS, this whitepaper examines how independent hotels have been widening the gap of performance in both ADR and RevPAR compared to the brands for years.