The United States is the top destination for Colombians traveling abroad, receiving three times more visitors than Mexico and Spain, and Florida is one of the most popular destinations within the country, with significant growth potential to attract event more Colombian travelers. VISIT FLORIDA contracted PTG Consulting to increase its brand awareness and showcase the state’s top attractions with a goal of increasing tourism product in the Colombian market and, in turn, helping increase arrivals, length of stay, and spend.
"Working with PTG Consulting has been an absolute pleasure - the team is professional, personable, knowledgeable, and readily available. They truly are an extension of our team and we look forward to the continued partnership and many successes in key international markets in the future."