PTG Consulting capitalized on increasing consumer interest in home cooking, a trend sparked by the pandemic, by forming in-depth partnerships with two celebrity chefs to showcase Guadalajara’s signature dishes, as well as the city’s must-visit restaurants on social media. Pati Jinich – cookbook author, chef, and host of Pati’s Mexican Table – and Dennis Prescott – chef and host of Netflix’s “Restaurants on the Edge” – were selected to share Guadalajara’s top culinary attractions with their audiences through a variety of tactics including Instagram and Facebook Livestreams, short-form videos, direct marketing, contests, and more. This was the first time Guadalajara had engaged with celebrities of any level in the U.S. market.