Guadalajara Convention & Visitors Bureau
Promoting Culinary Tourism
Guadalajara Social Case Study

The Guadalajara Convention & Visitors Bureau wanted to the city to standout in the world of culinary tourism – a niche it had never before dedicated substantial funds towards for direct-to-consumer activities. Guadalajara sought support from PTG Consulting to create a compelling, results-driven 9-month strategy to satisfy this desire, requesting that tactics place a heavy focus on the city’s culinary experiences – from street eats to fine dining, new twists on traditional favorites, and more.

Guadalajara Convention & Visitors Bureau
Digital Marketing & Social Media
The Solution
PTG Consulting capitalized on increasing consumer interest in home cooking, a trend sparked by the pandemic, by forming in-depth partnerships with two celebrity chefs to showcase Guadalajara’s signature dishes, as well as the city’s must-visit restaurants on social media. Pati Jinich – cookbook author, chef, and host of Pati’s Mexican Table – and Dennis Prescott – chef and host of Netflix’s “Restaurants on the Edge” – were selected to share Guadalajara’s top culinary attractions with their audiences through a variety of tactics including Instagram and Facebook Livestreams, short-form videos, direct marketing, contests, and more. This was the first time Guadalajara had engaged with celebrities of any level in the U.S. market.
The Results
PTG Consulting created and fully executed a comprehensive digital campaign that met and exceeded all expected deliverables
Secured 60 Instagram and Facebook Stories and eight Instagram and Facebook static posts
Arranged and secured three IG and Facebook Lives for Pati Jinich to speak with leading Guadalajara chefs
Held a giveaway of local Guadalajara cookware that was promoted to Pati Jinich’s monthly newsletter of 194,000 subscribers and social media channels, receiving more than 5,000 entries
Dennis Prescott created a 45-second Instagram Reel that was promoted to his followers on Instagram and Facebook channels
Pati Jinich produced three short-form videos for her YouTube channel’s Food Adventure Series
1.7 million+
Total social media impressions
Increase in social media followers (across Facebook and Instagram platforms)
Online campaign video views
Social media engagements
Social media sweepstakes entries
Client Testimonial
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