PTG Consulting selected golf travel as the focus area because consumers who are passionate about their pastimes, such as golfers, were projected to be among the first to return to travel as pandemic-related restrictions were lifted; golf travel bounced back because it’s outdoors and there were never pandemic-related restrictions on the activity; golfers make up a group of consumers well-positioned to have the means and desire to travel to enjoy their preferred leisure pursuit; and golfers often travel in groups of other enthusiasts or with friends and family members. PTG Consulting launched the “Girls Golf Getaway in the Mexican Caribbean” program and brought three major golf personalities – CBS Sports reporter Amanda Balionis (@balionis), LPGA winner Mel Reid (@melreidgolf), and trick shot artist Tania Tare (@taniatare63) – to the Riviera Maya for four nights when they played some of the region’s most iconic golf courses and took part in engaging activities, while capturing everything on their social media channels.