In addition to offering full-scale, customized public relations programs, PTG Consulting can cater to specific editorial objectives through a variety of dedicated services. Whether a client wants to generate media awareness surrounding a special announcement, boost visibility of in-market public relations communication at a national or international level, or target travelers in a key feeder market, PTG Consulting has the creativity and flexibility to build custom programs that meet specific needs and goals.
Industry
Tourism
Services
Pre-Opening & Opening
The Solution
PTG Consulting provides the development of bespoke press releases distributed to a carefully crafted list of relevant media contacts, depending on each client’s objectives and target markets, both domestic and international. The team carefully evaluates the client’s offerings and objectives to create custom news hooks and announcements that would best draw positive media attention. PTG Consulting utilizes its established relationships with top-tier travel, lifestyle, and trade journalists in markets around the world to generate proven editorial results.
The Results
Bespoke press releases and close collaboration to develop the best media messaging yielded press coverage in the online verticals of prestigious outlets including as Hotel Management, Hospitality Net, Hotel News Now, and Luxury Travel Advisor, among others. Distinct activities for each hotel were as follows:
Worked with Le Richemond, an internationally acclaimed hotel in Geneva, Switzerland, to garner exposure around the property’s Five-Star Award from Forbes Travel Guide along with its new independent status and subsequent membership within the Preferred Hotels & Resorts’ Legend Collection. PTG Consulting developed, implemented, and showcased an exclusive “Swiss Summer Getaway” package within the release, which served as a newsworthy hook. By incorporating a selection of the hotel’s stand-out offerings in the package, PTG Consulting was able to deliver a custom release announcement that showcased the hotel’s latest news and most compelling features.
Partnered with The Prince Park Tower Tokyo, the flagship property of Prince Hotels & Resorts, to generate media awareness around the property’s recent renovation and subsequent move to the Preferred Hotels & Resorts’ L.V.X. Collection through a tailored press release announcement. The custom release was comprised of pertinent details and messaging that would appeal to discerning business and leisure travelers in the United States.