Set on 2,700 acres of vineyards, olive groves, and lakes in Tuscany, Toscana Resort Castelfalfi encompasses Hotel Il Castelfalfi - TUI BLUE SELECTION; Hotel La Tabaccaia; and luxury villas and farmhouses to purchase or rent. The eco-sustainable resort’s extensive offerings, including a wildlife reserve and the region’s largest championship golf course, have been popular with travelers from neighboring European countries. However, there was significant opportunity to increase media visibility and generate bookings in the United States - a key feeder market for Italy – and the United Kingdom, currently the resort’s fourth largest market. Toscana Resort Castelfalfi tasked PTG Consulting to manage its public relations strategy and outreach in both countries with the goal to expand awareness of the resort and support efforts to increase bookings.
"PTG Consulting demonstrated commitment and a deep understanding of our resort offering throughout the pandemic, ensuring that we remained top-of-mind with target audiences through prestigious editorial placements."