Toscana Resort Castelfalfi Tuscany
Increasing Exposure in the United States and United Kingdom
Toscana Resort Castelfalfi Case Study

Set on 2,700 acres of vineyards, olive groves, and lakes in Tuscany, Toscana Resort Castelfalfi encompasses Hotel Il Castelfalfi - TUI BLUE SELECTION; Hotel La Tabaccaia; and luxury villas and farmhouses to purchase or rent. The eco-sustainable resort’s extensive offerings, including a wildlife reserve and the region’s largest championship golf course, have been popular with travelers from neighboring European countries. However, there was significant opportunity to increase media visibility and generate bookings in the United States - a key feeder market for Italy – and the United Kingdom, currently the resort’s fourth largest market. Toscana Resort Castelfalfi tasked PTG Consulting to manage its public relations strategy and outreach in both countries with the goal to expand awareness of the resort and support efforts to increase bookings.

Toscana Resort Castelfalfi Tuscany
PR & Media Relations
The Solution
PTG Consulting developed a strategic action plan to secure coverage in top-tier media outlets across the United States and the United Kingdom with a focus on wellness, golf, sustainability, and luxury travel. The team positioned Toscana Castelfalfi Resort as a must-visit destination for travelers seeking eco-friendly wellbeing retreats, food and wine breaks, and active holidays, and showcased the resort’s diverse accommodation offerings as ideal for luxury travelers, second home owners, couples and honeymooners, multigenerational families, and incentive travel groups seeking a one-stop destination steeped in local culture. Tactics included 24/7 media relations, group media FAM trips, individual media trips, and one-on-one media meetings.
The Results
Hosted a media FAM trip with six top-tier U.K. journalists and content creators with resulting coverage in Tatler, The London Economic, Psychologies, Country and Town House, among others, and across Fashion Foie Gras’s social media channels
Facilitated 10+ press release distributions surrounding the estate, it’s unique history and amenities, seasonal programming, new and enhanced activity options, and more, reaching more than 1,000 travel, lifestyle, and trade media across the United States per each distribution
Organized and hosted eight New York City media appointments on behalf of Toscana Resort Castelfalfi with targeted editors and freelance journalists from publications such as Women’s Health, Condé Nast Traveler, Business Insider, Travel + Leisure, CNN Travel, and Marie Claire
Organized and hosted nine London media appointments on behalf of Toscana Resort Castelfalfi with targeted editors and freelance journalists from publications that included Condé Nast Traveller, Abode2, Mayfair Times, Women & Golf, and the London Evening Standard
Articles secured
34 million+
Editorial media impressions
Advertising value
Client Testimonial

"PTG Consulting demonstrated commitment and a deep understanding of our resort offering throughout the pandemic, ensuring that we remained top-of-mind with target audiences through prestigious editorial placements."

Isidoro Di Franco · General Manager
Toscana Resort Castelfalfi
Share this case study