With more than 15 years of experience in the tourism and hospitality industries, Ashley Norman leads PTG Consulting’s North American public relations and digital marketing team, developing strategies, implementing creative ideas, cultivating traditional media and social influencer relationships, and ensuring that all deliverables are achieved – and often exceeded. Her wide-reaching, global experience includes overseeing accounts for tourism boards and destination marketing organizations throughout Mexico and the Caribbean, Central America, Africa, Asia, and the United States, driving multi-faceted success for tourism brands through traditional public relations tactics, partnerships, targeted social campaigns, paid digital programs, website marketing, and more, while ensuring the highest ROI possible is achieved. Ashley is passionate about helping lesser-known destinations enter new markets, and her insightful, hands-on approach has landed impactful editorial features for PTG Consulting’s clients in some of the top travel and lifestyle media outlets across the United States and Canada.

Prior to joining PTG Consulting in 2016, Ashley held leadership roles at top travel marketing firms in New York City and Miami. She holds a bachelor’s degree in Journalism and a master’s degree in Integrated Marketing Communications from West Virginia University. Among her favorite travel experiences are whale watching in Puerto Vallarta, wandering the blue agave fields in Tequila, and off-roading in the Chihuahua Desert outside of Ciudad Juárez.