The Honduras Institute of Tourism sought to refine and promote its eco-tourism offerings and strongly position the country against more mainstream competitive destinations.
Client
Honduran Institute of Tourism
Industry
Tourism
Services
PR & Media Relations
Travel Trade & Product Development (Tourism)
Digital Marketing & Social Media
Sustainability
The Solution
PTG Consulting used a multidisciplinary approach to identify Honduras’ most salable experiences and promote them via B2B and B2C audiences. Tactics included the positioning of Honduras as an unsung leader in sustainable eco-tourism to the travel industry and dispelling negative perceptions about the destination’s safety by engaging travel trade and media in first-person experiences.
The Results
Provided an assessment of Honduras’ sustainable tourism product, along with recommendations for further development
Held two familiarization trips for travel trade and media showcasing Honduras’ main attractions and sustainable efforts
Executed a digital advertising campaign with American Express that highlighted the destination’s ecotourism, adventure travel, and cultural travel offerings
Held five roadshow events in the key markets of New York City, Houston, and Miami for Honduras’ Tourism Minister, engaging 88 total industry representatives
Conducted four webinars on Honduras’ main attractions and sustainable efforts, attracting 155 total travel trade attendees
Represented Honduras at the annual conventions for DEMA, ATTA Elevagte, Society of American Travel Writers, and USTOA
155
Webinar attendees
759,000+
Impressions produced by AMEX campaign
$575,000+
Ad value of articles
230+
Articles created
91 million+
Impressions generated from articles
13:1
ROI from Public Relations efforts