The Solution
PTG Consulting generated awareness of the hotel’s prominent opening among target media and consumer audiences across the United States through the distribution of an informative, inspiring press release, targeted pitching, and one-on-one media appointments. The team achieved dedicated editorial coverage on the hotel’s opening by positioning Amerikalinjen as not only Norway’s top new hotel destination to visit in 2019 but also one of Europe’s most exciting city-center launches of the year.
The Results
PTG Consulting exceeded the hotel’s goals by achieving key results that included:
Arranged and executed seven in-person meetings and interviews between the hotel’s Commercial Director and top editors in New York City, including journalists from Travel + Leisure, Shape, New York Observer, Luxury Travel Advisor, Hotel Management, TIME, and Women’s Health
Facilitated press release distribution and targeted pitching surrounding the grand opening, reaching more than 1,000 travel, lifestyle, and trade media across the United States
Secured 12 editorial placements featuring Amerikalinjen including spotlights in media outlets such as TIME, Luxury Travel Advisor, Forbes.com, MSN.com, PureWow.com, Domino.com, TravelAgentCentral.com, HotelBusiness.com, and HotelManagement.com. The most prominent coverage included the selection of Amerikalinjen as one of TIME magazine's 2019 World's Greatest Places
12
Articles secured
$419,000+
Ad value
81 million+
Audience reached
167:1
ROI
Client Testimonial
"PTG Consulting became a vital extension of our team during Amerikalinjen's pre-opening journey. Through their connections and network they supported the storytelling around Amerikalinjen and secured critical editorials and raving journalist reviews."
Nordic Hotels & Resorts