PTG Consulting started with a full onsite evaluation of the resort, which included assessment of the current guest experience utilizing the Preferred Hotels & Resorts’ L.V.X. Collection Criteria; a review of all services and operational department processes; evaluation of agent- and consumer- facing marketing including the website, GDS, and hotel detail; review of sales and marketing plan; and review of participation in travel programs such as Preferred Platinum. Following the assessment, PTG Consulting delivered a detailed and highly actionable report with feedback and recommendations for changes in product and services, which included an action plan for luxury leisure programs, recommended targeted marketing, consortia and travel advisor program recommendations, and updated collateral for travel advisors. Finally, PTG Consulting executed its sales mentorship program, working side-by-side with the resort’s new director of leisure sales to ensure she was set up for long term success, which included making key introductions for the new Director of Leisure Sales, constructing the annual action plan, and planning five weeks of sales calls.