Toscana Resort Castelfalfi is a jewel set in the heart of Tuscany, a land that is historically rich in art, beauty, and culinary traditions. A member of the Preferred Hotels & Resorts L.V.X. Collection, it is the perfect destination for travelers who want to get away from the bustle of life and enjoy a marvelous interlude of pleasure as well as those looking for a more relaxed and peaceful lifestyle. Toscana Resort Castelfalfi is a leisure-focused hotel, historically very strong in the German and Swiss markets that make up about 40 percent of its business, with groups being another major component of the hotel’s business mix.
The United Kingdom and United States are within Tuscany’s top 10 feeder markets; however, Toscana Resort Castelfalfi is not receiving its fair share of this business. New ownership had a vision to reposition to a five-star luxury resort and penetrate the U.K. and U.S. markets. Toscana Resort Castelfalfi engaged PTG Consulting for sales representation services to engage more effectively both of these markets.