The Huntley Hotel Santa Monica
Capturing Group Leads During Staffing Shortages
The Huntley Hotel Santa Monica Case Study

The Huntley Santa Monica is a sophisticated hotel with 204 rooms and 16 suites, ideally situated close to Santa Monica’s acclaimed beaches, the Santa Monica Pier, and the Third Street Promenade. As with many of its peers, the hotel was experiencing staffing issues and struggled to respond to group sales leads. Not wanting to risk losing out on any group activity, the hotel turned to PTG Consulting for help.

The Huntley Hotel Santa Monica
The Solution
PTG Consulting assigned a sales expert to handle all of the hotel’s group inquiries, with a focus on the following activities: Evaluate and review all group inquiries, responding to all appropriate and relevant incoming group leads Collaborate with hotel’s revenue director to evaluate the group information and assess the details of the hotel’s offer including rate quotes, dates, stay pattern, terms and conditions Negotiate contractual terms with client for each appropriate group Facilitate the group contracting process
The Results
The hotel immediately saw an increase in its group conversions
With so few hotels able to respond to group leads due to staffing, group planners started sending more leads to Huntley due to its ability to respond
The hotel’s revenue director was able to remain focused on driving revenue to the hotel overall versus trying to respond to group leads
The hotel’s group index increased
Increase in group sales leads
Conversions on group sales leads
Increase in the hotel's group index
Client Testimonial

"PTG Consulting jumped in and helped me during a time in need. I needed a resource that could dive right in and immediately help with group sales support. They were able to provide me with an amazing individual quickly. I am so appreciative of their quick response and expert support!"

Shiva Aghaipour · Executive Vice President
The Huntley Hotel Santa Monica
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