Cultivate your online communities
Develop and refine your online presence. We combine the power of storytelling with nuanced marketing strategies to help you stand out online. Through digital marketing, social media management, relationships with social media influencers, SEO, and website development, we help you engage target audiences across every platform.
We bring your brand to life online through effective and ownable content. From initial brainstorming and strategic ideation to content development, your brand identity and strategic goals are at the heart of every step. We can provide expertly crafted content for your in-house team to deploy or we can handle posting for you directly on all relevant social media channels, throughout your digital presence, and on your website.
Often times, the most effective content comes from in-the-moment posts by your loyal followers. We help uncover the right user-generated content to engage key audiences and complement your campaigns. We source from various social media channels, ensuring your message is broadcast to the widest audience. We also take care of the technical requirements such as managing permissions and attributing content.
Increased engagement comes with an increased need for community management. We will fully operate your account, representing your brand across all communications. From monitoring inboxes to responding to comments and tags, we will ensure user engagement is met with authentic brand engagement.
With today’s social media landscape, it is more important than ever to enlist the help of influencers to promote your brand. We will cultivate relationships with content creators on your behalf and identify ways to leverage them throughout thoughtful and creative campaigns. All of our influencers are thoroughly vetted through extensive background research to ensure they are the right fit to represent your hotel or destination. From sending influencers to your destination to hosting them at your hotel, we will handle all of the logistics and ensure your story is being told in a rich and engaging way.
While organic social is important for building your brand, paid media is essential for boosting your ROI. From Facebook, Instagram, Google, and many other channels, we run digital marketing campaigns across every relevant channel. To ensure overall success, we can handle every aspect of your campaign, from the creation of assets to ad placements, to budget management.
An effective CRM strategy is key to attracting new audiences and retaining existing customers. We help with the development and execution of email marketing strategies, from creating and distributing e-newsletters to managing direct-to-consumer marketing efforts. Our extensive relationships with tour operators, airlines, and media brands allow us to develop co-operative marketing programs to effectively reach their audience with your messages.
One of the most effective ways to get your brand in front of target audiences is having an airtight SEO strategy. We conduct keyword research and technical audits and provide evaluations and strategic recommendations for how to boost your search rankings.
Your online presence should reflect your brand and create a positive first impression for potential guests and travelers. That is why our website engagements start with an analysis of your needs as well as those of your key audience. We design the structure and look and feel of the site with these strategic implications in mind. Then, we handle the full-scale website build as well as ongoing management and hosting so you can be confident in your site’s ongoing performance.
We provide detailed reporting and analytics on every digital engagement because the performance of all digital and social media marketing efforts can be tracked and optimized. We uncover the raw data using robust dashboards, and from there, develop detailed analyses, translating numbers into usable data. Understanding current performance allows us to provide strategic recommendations for how to improve for the future.
Think of PTG Consulting as an extension of your hotel or destination’s core team. Our experts are collaborative, insightful, and eager to aid you at every step of the process.
We do more than just help solve current pain points. We also anticipate any future needs that may arise so you are never left wondering what is next.
There are no one-size-fits-all solutions in the hospitality and travel and tourism industries. That is why we deliver custom, nuanced solutions for each of our clients.
From your social media presence to the SEO performance on your website, we start by taking stock of your existing digital and social media channels to understand the optimizations needed and develop attainable KPIs to target.
Audit existing channels
Develop analytics report on existing data
Suzhou Municipal Bureau of Radio, Television, Culture and Tourism
Shifting Digital Marketing Direction During the Pandemic