Seawood Resort Kurima Island Japan
Pre-Opening Journey to Post-Opening Support
Seawood Resort Kurima Island

A newly built resort located on the small island of Kurimajima – located halfway between Japan and Taiwan – Seawood Hotel, Miyakojima Kurima Resort needed support in its pre-opening journey. New to the hotel space, ownership engaged PTG Consulting to support all aspects of its pre-opening phase, as well as provide select services following the resort’s launch.

Seawood Resort Kurima Island Japan
Pre-Opening & Opening
Operations & Asset Management
The Solution
PTG Consulting conceptualized and executed a comprehensive strategy plan to satisfy several areas of need for Seawood Hotel, Miyakojima Kurima Resort, which included: Brand concept development and positioning services: acting on behalf of the resort, PTG Consulting provided guidance and direction to the contracted branding company to ensure accurate representation and “voice” for the resort, as well asconcept direction for website and creative assets Pre-opening services: creation of a pre-opening budget, development of a sales and marketing plan, strategic positioning, pricing, room types, and channel mix, organizational planning, and pre-opening checklist Post-opening services: includes, review and adjustment of operations and staffing, performance review, ongoing customer service training, social media recommendations and training, marketing recommendations, quality assurance benchmarking, and pricing and positioning recommendations Customer service training throughout the entire resort and creation of all training manuals and SOPs
The Results
PTG Consulting’s engagement resulted in many pre-opening, training, branding and post-opening activities that are proprietary to the client, and satisfied the client’s goals by producing the following deliverables:
Successful opening of the resort. The Chairman hosted a VIP group as part of a soft opening event, which received stellar reviews, and Seawood opened its doors to the public a few weeks later.
Detailed pre-opening and operating budgets
SWOT Analysis
Training manuals and SOPs in both English and Japanese
Organizational recommendations and set up
Job descriptions
Onsite customer service training support for both pre-and-post opening
Positioning and pricing structure and recommendations
Package recommendations
Sales and marketing partner recommendations
Associate performance appraisal process and goal alignment recommendations
Ongoing monthly reports with specific recommendations
The client was so happy with PTG Consulting’s support, collaboration, and partnership, they engaged us to help open another hotel in the United States
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