Santiago González Abreu is Vice President of Development & Marketing for PTG Consulting, responsible for overseeing the company’s destination-specific new business development, client management, and related marketing programs. Since joining PTG Consulting in 2015, Santiago has developed and managed successful campaigns for destinations such as Jalisco, the Mexican Caribbean, Saudi Arabia, The Cayman Islands, and Honduras, among others – driving strong client retention for PTG Consulting by helping clients meet and exceed their business goals while continuously collaborating with them on mapping out seamless routes for future successes.
Prior to joining PTG Consulting, Santiago worked as Undersecretary of Tourism Promotion for the Ministry of Tourism of Yucatán where he created a new brand identity for the destination and developed new products and promotional strategies, considerably increasing tourism to the region. Under Santiago’s direction, the Ministry of Tourism of Yucatán responded to emerging trends with innovative tactics and long-term successful partnerships. Notable accomplishments during his tenure there included expanding North American and international markets with increased flights in and out of Mérida from existing cities, new flight routes, and the opening of a historic non-stop flight from Milan.
Santiago brings a wide range of experiences in international sales and marketing to PTG Consulting. After beginning his career in Mexico City with RE Consulting, a company that specializes in public image, political marketing, and strategic planning, he joined the Mexico Tourism Board, where he managed national cooperative marketing partnerships for 16 states and 21 diverse destinations while directing many successful international campaigns. Later, as General Director of Promotion at the San Luis Potosí Tourism Board, he led creative design, marketing, and social media campaign development, placing a strong emphasis on media trade relations. Throughout his career, Santiago has led the efforts of cities, states, and government tourism boards to build visibility and develop as major global destinations. Santiago’s passion for travel is equal to his passion for gastronomy and unique culinary dishes with the belief that food is a fantastic way to understand local culture.